With forums such as Facebook live, YouTube live and periscope gaining popularity, we need to familiarize ourselves with the importance of video at your event. Video has played a crucial role in the event tech landscape in recent years. Videos offer the best means of recording your event offering the best content to showcase on your screens during the event hence making them a crucial and comprehensive marketing technique. Video technology has progressed thanks to the popularity of applications such as Facebook Live and Periscope. Through this, it has resulted in zero charges when it comes to broadcasting in the mainstream and this has given rise to new opportunities for the life events world. One of the biggest fallacies that many people have is they assume live broadcasting is appropriate for big audiences. It is worth noting that live streaming is ideal for every event irrespective of its size. Below are the benefits of live streaming for your event.
It assists you to publicize your event. There is nobody that does not like a preview and a video is the best way that you can publicize your event. You can host live streaming events like behind the scenes or Q&A sessions with keynote speakers on your event website or application. You are going to connect with the audience way before the event when you allow them to send in their comments and questions.
It helps you to increase participation. It is difficult for the guests to be in all places at once if the event is busy. They will have to decide between what they would like to see or do or struggle to maneuver from one place to the next on time. When you live stream your events, your audience can access a variety of things they want by checking out the screens around the venue or on their smart devices.
You can stretch your target. By their nature, events require large groups of people or individuals to assemble in a specific place at a specific time. But, live broadcasting does not mean that you are only limited to the people who come to the physical location of the event. In case you are planning an event that is worth attending, then it will be good for you to be sure that any person can attend from where they are.
You can advertise your audience. In as much as a lot of individuals love watching live stream videos, they will be happy to see themselves on camera. With the simplicity that comes with livestream broadcasting, it indicates that any person can have their TV stand event planners can maximize on this. Get out into the audience and have live stream pops so that you can obtain prompt feedback regarding your event or you can also stream exclusive audience events.